Bon Appétit: From Print Magazine to Ebooks
THE CHALLENGE
Repurposing previously used magazine content to create new and unique ebook products.
When Bon Appétit (the beautiful food magazine from Condé Nast) approached us about creating a series of ebooks, we were thrilled. They wanted to create rewards for subscribers and decided to dive into their own rich archive of recipes. Over the years, they’ve accumulated thousands of recipes and they wanted to give some new life by repackaging them into ebooks for their subscribers.
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They compiled recipes on various topics, ranging from summer grilling to holiday cookies.
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We then designed unique ebooks for them based on each topic. The success of the ebooks led to a further issue of several of them as printed promotional books.
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The team at William & Park Media Inc. reached out for help re-branding their online arts and culture magazine, Utmost Media, with a more urban, edgy vibe...
THE CHALLENGE
Creating simple, beautiful websites for small businesses that want a web presence without the hassle.
Squarespace isn't right for every project, but when it's a good fit it can be sublime.
If you want an easy-to-use, no-fuss web presence, Squarespace can be a great solution. It has has a quick learning curve, an intuitive interface and friendly customer support that will help with most standard questions. But, besides the beautiful websites that we can build for you, my favorite part is that you don't have to worry about monthly maintenance, security against hackers or having to keep up with plug-in updates.
The founders of Furi Tennis wanted to disrupt the elitist tennis market and provide high-quality, low-cost tennis gear to a broader market. Read more...
THE CHALLENGE
Encouraging interaction and engagement between the brand and their fans.
With the rise of social media, user generated content is becoming increasingly critical to the success of brands. Customers want to be more deeply involved with the brands they love.
THE CHALLENGE
Repurposing previously used magazine content to create new and unique ebook products.
I’m not much of a cook but I make up for it by my love of gorgeous food photography — so when Bon Appétit (the beautiful food magazine from Condé Nast). approached me about creating a series of ebooks, I was thrilled. I started off my career working on beautiful cookbooks so it felt like going back home — this time with a digital twist.
THE CHALLENGE
GoSmile needed a new website that would help differentiate their growing line of products, reflect the beautiful design of their products and improve user experience.
GoSmile is the premier, luxury tooth whitening brand. From their beautiful packaging and the elegant product designs, it’s immediately clear that they’re a step above the average teeth whitening you encounter in supermarket. However their website had lagged behind on proprietary software that restricted the functionality of the website and made updates extremely challenging. I love their products and was delighted when they approached me about their website. They wanted to move to Magento, get a responsive design, and, in the process, re-conceptualize their website.
THE CHALLENGE
AquaReveal needed an online presence that could introduce them as a serious beauty player to buyers and customers, on a start-up budget.
The beauty start-up AquaReveal was founded on the idea that gentle, effective exfoliation is an essential part of skincare. Inspired by Korean beauty techniques, it presents an alternative to harsh acids or scrubs. I have been enthusiastically following Korean beauty trends and have always had trouble with traditional exfoliators, so I was doubly delighted to design the beauty start-up’s website.
Exhibition design for Exhibition A, a web platform co-founded by Cynthia Rowley to offer the work of top contemporary artists at affordable prices…