Strategy and design, from one studio
Most brands end up scattered because strategy and design happen in different rooms. A consultant writes a deck, a designer interprets it, and by the time the packaging ships, the two no longer match.
We keep them together. Float Design helps you define what your brand stands for, then designs every touchpoint so it looks and feels that way. Prestige-brand craft, delivered at the speed a founder needs. AI where it saves time, a senior designer directing every decision.
Three ways to work together
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Before anyone opens a design file, we work out what your brand is for, who it serves and why they should choose you. The result is a written brand platform your whole team can use: for pitching, for hiring, for briefing anyone who touches the brand after us. Included: discovery interviews, competitive audit, positioning statement and value proposition, audience and buyer personas, messaging platform (tagline, elevator pitch, key messages, tone of voice), naming and brand architecture as optional add-ons. Best for founders preparing to launch or raise, and established teams whose brand has drifted. Fixed scope, remote, two to three working sessions, typically 4 to 6 weeks.
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Once the strategy is set, we design the system that carries it: logo, typography, color, packaging and the guidelines that keep it consistent when we are not in the room. Every element is chosen to express the positioning, not to follow a trend. Included: logo and wordmark with the variations you will actually need, visual system, typography and color palettes tested for print, screen and accessibility, packaging design, brand guidelines, website design (UI) built with trusted development partners, launch assets. Best for brands launching for the first time, rebranding after a strategy reset, or replacing an identity that was built quickly and never scaled. Phased project with concept review, refinement and final delivery, typically 6 to 10 weeks.
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A brand is not finished at launch. Email, social, campaigns, print and packaging updates keep coming, and someone has to make them all look like they belong together. Our retainer gives you a senior design team on call, without the cost of an in-house hire. Included: email design or fully managed email with calendar, copy, design and reporting; social content and campaign creative; landing pages and website updates; print collateral, signage and trade-show materials; packaging updates and line extensions; presentations and sales decks; paid ad creative in every size you need; a shared portal and calendar so you always know what is in progress. Best for brands with an identity in place and a steady flow of marketing work. Monthly retainer, 2 to 3 business day turnaround on most requests, larger work scheduled on a shared calendar.
For Your Designs, Do You Currently:
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Do It Yourself?
Going DIY can be a good first step for early-stage brands. However, at some point, you’ll need to level up your design to reach your brand’s full potential.
• Create consumer trust with professional designs
• Elevate your brand for investors or retailers
• Nurture consistency throughout your branding
• Prepare your brand for the next level of growth
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Use Freelancers?
Freelancers can be a great, cost-effective solution but they can also be unreliable and inconsistent. If you’re tired of wrangling a stable of freelancers, we can help you:
• Save time and headaches
• Scale design output as needed
• Hit your deadlines
• Create consistently high-quality designs
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Have a Design Team?
Having an in-house design team can be a great asset for your brand. However, they’re often stretched thin and could use extra support such as:
• Overflow during busy periods
• Extra support during new launches
• Fill in for absences like maternity leave
• Design for specific projects or departments
How It Works
How It Works
Step 1:
Consultation call
A free 30-minute call to understand your brand, where it is headed and what is getting in the way. No pitch, just questions.
Step 2:
Onboarding
We set you up in a shared portal, gather your existing assets and agree on how we will work together. Most clients are onboarded within a week.
Step 3:
Trial project
We start with something small and real: a campaign, a landing page, a piece of the strategy. You see how we think before you commit to more.
Step 4:
Ongoing partnership
From there, we scale to whatever your brand needs, from a full strategy engagement to a standing retainer. Many of our clients have worked with us for years.