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Brand strategy and design studio

brands people trust, for healthcare, beauty and lifestyle companies

We help founders and marketing teams decide what their brand stands for, then design every touchpoint so it looks and feels that way. Prestige-brand craft at founder speed, directed by senior designers who have done this for years.visual design for beauty, healthcare and lifestyle brands

  • Estée Lauder logo in black text on a white background.
  • Condé Nast logo in black text
  • Calvin Klein logo in black text on a white background.
  • Scholastic logo with red background and white text
  • Laura Geller logo with text in a clean, modern font.
  • The word 'HEARST' written in blue uppercase letters.
  • Text saying 'bon appétit' in black font on a white background
  • The word "LA MER" in black uppercase letters on a white background.
  • EOS skincare brand logo — Float Design client.
  • Azunia Tequila logo featuring stylized text and a spade-shaped emblem
  • Jo Malone London logo in black text on a white background.
  • Text on a white background with the words 'KEVYN AUCOIN' in black capital letters
  • Cooper Hewitt logo in black text on a white background
  • Logo of the Museum of the Moving Image with black text on a white background.
  • Logo for One Love Organics with the brand name and a small heart symbol.
Two smiling women, one with braided hair and the other with short dark hair, close together against a beige background.

HEALTHCARE / WOMEN’S SPECIALTY CARE

Giving women’s specialty care a name patients trust

We helped VivaEve move from the SpectraFem name to a brand built for an integrated specialty care destination, with a positioning and identity that feel personal rather than clinical.

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BELLAME 4-in-1 Hydrating Mist bottle on a round mirror with makeup brushes — beauty packaging design by Float Design.

BEAUTY / BRANDING + PACKAGING

Building a beauty brand that could grow as fast as the business

We gave BELLAME a brand system that blends science and indulgence and holds together across products, social and sales materials, supporting its run onto the Inc. 5000 list.

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FURI Sport campaign image — athlete seated with a tennis racket under a bridge; branding and design advisory by Float Design.

LIFESTYLE / BRANDING, PACKAGING + DESIGN ADVISORY

Positioning a tennis brand to take on the incumbents

We helped FURI Sport define a challenger point of view and carry it through product, packaging and campaign design so a new name could stand next to established players.

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One Love Organics campaign — two models applying skincare in a bright bathroom; email and digital design by Float Design.

BEAUTY / EMAIL + DIGITAL DESIGN

Turning a clean skincare ethos into a brand people recognize

We helped One Love Organics express its environmental values through packaging, email and campaign design, so the brand’s story is clear before a customer reads a word.

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SMP Pharmacy Solutions homepage — a smiling couple embracing; healthcare digital design by Float Design.

HEALTHCARE / DIGITAL + PRINT DESIGN

Making a fertility pharmacy feel like a partner, not a counter

We helped SMP Pharmacy present its custom fertility solutions with the clarity and warmth patients need at a stressful moment, across web, print and patient communications.

RéVive Skincare Moisturizing Renewal Hydrogel bottle amid splashing water — digital campaign design by Float Design.

BEAUTY / PRESTIGE SKINCARE

Bringing medical science to prestige skincare without losing the warmth

We helped RéVive communicate its Nobel Prize-winning research in a way that feels refined and credible, across digital, email and retail touchpoints.

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Brand and design, together.

  • Brand strategy

    We help you define positioning, audience, messaging and naming before anything gets designed. You leave with a written brand platform your whole team can work from, whether you are pre-launch or preparing to raise.

  • Brand identity

    We turn that platform into a logo, visual system, packaging, guidelines and website design that look and feel the way your brand is meant to. Every element is built to be used, not just admired.

  • Ongoing design partner

    Once the brand is set, we keep it consistent across email, social, print, signage, landing pages and campaigns. Most requests come back in 2 to 3 business days, with a shared calendar for larger work.

Why Us?

What clients say about working with us

Why yes, we have spiffy credentials too!