Trophy Skin: Website Evolution and Optimization
The Challenge
We worked with the Trophy Skin team to improve their brand and digital presence with a redesigned website and updated marketing materials. Rather than do a complete one-time overhaul, we strategically planned the website redesign to gradually evolve their site over six months while simultaneously focusing on improving their conversion rate.
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Before: Old Website
It looked dated and was creating a high bounce rate. They wanted to level up their brand but found their old website and branding was holding them back.
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Wireframes
We worked together to research and conceptualize how their new website would position them as an authority in the skincare device market.
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Visual Design
We worked together to research and conceptualize how their new website would position them as an authority in the skincare device market.
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Conversions
We evolved their site with an emphasis on social proof, beautiful design and positioning the brand as a player in the prestige beauty market. During this time the website was further optimized with CRO testing.
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Continuous Improvements
We continue to build additional functionality to the site as seen here with the skincare recommendation guide and comparison chart.
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Additional
We have also helped them improve the design on additional brand touchpoints such as the websites for Neiman-Marcus, Nordstroms and Amazon.
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