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Trophy Skin: Website Evolution and Optimization

The Challenge

We worked with the Trophy Skin team to improve their brand and digital presence with a redesigned website and updated marketing materials. Rather than do a complete one-time overhaul, we strategically planned the website redesign to gradually evolve their site over six months while simultaneously focusing on improving their conversion rate.


Before: Old Website

It looked dated and was creating a high bounce rate. They wanted to level up their brand but found their old website and branding was holding them back.


Wireframes

We worked together to research and conceptualize how their new website would position them as an authority in the skincare device market.

Visual Design

We worked together to research and conceptualize how their new website would position them as an authority in the skincare device market.

Conversions

We evolved their site with an emphasis on social proof, beautiful design and positioning the brand as a player in the prestige beauty market. During this time the website was further optimized with CRO testing.


Continuous Improvements

We continue to build additional functionality to the site as seen here with the skincare recommendation guide and comparison chart.


Additional

We have also helped them improve the design on additional brand touchpoints such as the websites for Neiman-Marcus, Nordstroms and Amazon.