Laura Geller: Engaging User Experiences
THE CHALLENGE
Encouraging interaction and engagement between the brand and their fans.
With the rise of social media, user generated content is becoming increasingly critical to the success of brands. Customers want to be more deeply involved with the brands they love.
GoSmile: Elevating a Brand through Web Design
THE CHALLENGE
GoSmile needed a new website that would help differentiate their growing line of products, reflect the beautiful design of their products and improve user experience.
GoSmile is the premier, luxury tooth whitening brand. From their beautiful packaging and the elegant product designs, it’s immediately clear that they’re a step above the average teeth whitening you encounter in supermarket. However their website had lagged behind on proprietary software that restricted the functionality of the website and made updates extremely challenging. I love their products and was delighted when they approached me about their website. They wanted to move to Magento, get a responsive design, and, in the process, re-conceptualize their website.
AquaReveal: Design for a Skincare Start-Up
THE CHALLENGE
AquaReveal needed an online presence that could introduce them as a serious beauty player to buyers and customers, on a start-up budget.
The beauty start-up AquaReveal was founded on the idea that gentle, effective exfoliation is an essential part of skincare. Inspired by Korean beauty techniques, it presents an alternative to harsh acids or scrubs. I have been enthusiastically following Korean beauty trends and have always had trouble with traditional exfoliators, so I was doubly delighted to design the beauty start-up’s website.