UTMOST: Redesigning an arts and culture magazine

The Challenge

The team William and Park reached out to us for help to re-brand their online arts and culture magazine to have a more urban, edgy vibe.


First, we explored their new direction by looking into their current site, their competition and the new direction they wanted to go. Based on that, we created moodboards to start to visualize the pivot.

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Next, we worked on redesigning their logo to fit their new brand look and feel.


Then we worked with their team to design the UX and wireframes for the new site.


Based on the wireframes, we created a responsive visual design for the website.

Project Components

Rebranding Strategy / Moodboard / Logo Design / Wireframes / UX Design / Visual Design / Website Design

From the Client

I’ve had the pleasure of working with Larissa for over 8 years. The sign of a great graphic designer is their ability to understand the scope of the project, understand what will be needed to execute on the vision with the tools at their disposals. Larissa does this effortless, or at least makes it look effortlessly regardless of the category. 

I recommend Larissa and the Float Design team to any brands looking for beautiful designed visuals, and/or looking to take their brand to the next level.

— Erick Mathelier, Entrepreneur, Co-founder Utmost