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UTMOST: Redesigning an arts and culture magazine

The Challenge

The team William and Park reached out to us for help to re-brand their online arts and culture magazine to have a more urban, edgy vibe.



01.

First, we explored their new direction by looking into their current site, their competition and the new direction they wanted to go. Based on that, we created moodboards to start to visualize the pivot.

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02.

Next, we worked on redesigning their logo to fit their new brand look and feel.


03.

Then we worked with their team to design the UX and wireframes for the new site.



04.

Based on the wireframes, we created a responsive visual design for the website.

Project Components

Rebranding Strategy / Moodboard / Logo Design / Wireframes / UX Design / Visual Design / Website Design


AHAVA: Ongoing Design for a Skincare Brand

The Challenge

Working daily with the team at AHAVA, as we have for the last 5+ years, we create digital marketing initiatives, including website redesigns and updates, landing pages, email blasts and advertising.

 

 

01. 

We create landing pages for new product launches.

 
 

02.

We help to evolve the website UX and visual design.

 
 

03.

We work together with the team on a weekly basis to design their email blasts.

 

04.

Additionally, we design materials such as banner ads, marketing collateral, printed promotional materials and anything else  to support the efforts of the digital marketing department.


Exhibition A: Growing a Contemporary Art Platform

Exhibition A: Growing a Contemporary Art Platform

THE CHALLENGE

Building an engaging and useful interactive experience around modern art collecting.

Exhibition A is a web platform co-founded by fashion designer Cynthia Rowley to showcase, nurture and offer top contemporary artists at affordable prices. I was delighted when they asked me to work with them to design additional features, interactive apps, and increase functionality as the site grew. These ranged from basic wireframes to interactive prototypes and finalized designs.

BECCA: Website Graphics for Cosmetics Brand

The Challenge

We worked with the makeup brand BECCA to create the graphics to populate the wireframe of their new sites (both desktop and mobile) based on their videos and their model and product photography.


Bon Appétit: From Print Magazine to Ebooks

Bon Appétit: From Print Magazine to Ebooks

THE CHALLENGE

Repurposing previously used magazine content to create new and unique ebook products.

I’m not much of a cook but I make up for it by my love of gorgeous food photography — so when Bon Appétit (the beautiful food magazine from Condé Nast). approached me about creating a series of ebooks, I was thrilled. I started off my career working on beautiful cookbooks so it felt like going back home — this time with a digital twist.

Trophy Skin: Website Evolution and Optimization

The Challenge

We worked with the Trophy Skin team to improve their brand and digital presence with a redesigned website and updated marketing materials. Rather than do a complete one-time overhaul, we strategically planned the website redesign to gradually evolve their site over six months while simultaneously focusing on improving their conversion rate.


Before: Old Website

It looked dated and was creating a high bounce rate. They wanted to level up their brand but found their old website and branding was holding them back.


Wireframes

We worked together to research and conceptualize how their new website would position them as an authority in the skincare device market.

Visual Design

We worked together to research and conceptualize how their new website would position them as an authority in the skincare device market.

Conversions

We evolved their site with an emphasis on social proof, beautiful design and positioning the brand as a player in the prestige beauty market. During this time the website was further optimized with CRO testing.


Continuous Improvements

We continue to build additional functionality to the site as seen here with the skincare recommendation guide and comparison chart.


Additional

We have also helped them improve the design on additional brand touchpoints such as the websites for Neiman-Marcus, Nordstroms and Amazon.


Kevyn Aucoin: Ecommerce for an Iconic Beauty Brand

THE CHALLENGE


Bringing iconic cosmetics brand Kevyn Aucoin into the ecommerce era with a new website and marketing promotions.

 

01. 

Our first task was creating the visual design for the new ecommerce-based Kevyn Aucoin website.

 
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02. 

Email campaigns for their marketing promotions dovetailed with the new design.

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03.

Continuing site improvements gave them greater functionality and new promotional landing pages.


Squarespace for Service Businesses

Squarespace for Service Businesses

THE CHALLENGE

Creating simple, beautiful websites for small businesses that want a web presence without the hassle.

Squarespace isn't right for every project, but when it's a good fit it can be sublime.

If you want an easy-to-use, no-fuss web presence, Squarespace can be a great solution. It has has a quick learning curve, an intuitive interface and friendly customer support that will help with most standard questions. But, besides the beautiful websites that we can build for you, my favorite part is that you don't have to worry about monthly maintenance, security against hackers or having to keep up with plug-in updates.

GoSmile: Elevating a Brand through Web Design

GoSmile: Elevating a Brand through Web Design

THE CHALLENGE

GoSmile needed a new website that would help differentiate their growing line of products, reflect the beautiful design of their products and improve user experience.

GoSmile is the premier, luxury tooth whitening brand. From their beautiful packaging and the elegant product designs, it’s immediately clear that they’re a step above the average teeth whitening you encounter in supermarket. However their website had lagged behind on proprietary software that restricted the functionality of the website and made updates extremely challenging. I love their products and was delighted when they approached me about their website. They wanted to move to Magento, get a responsive design, and, in the process, re-conceptualize their website.