Journal

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Better Digital Marketing
DIGITAL
How to Create a Long-Form Product Landing Page that Converts
How to Create a Long-Form Product Landing Page that Converts
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Web Design vs. Web Development: Understanding the Difference
Web Design vs. Web Development: Understanding the Difference
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Passive Marketing: How Customers Hate to Be Sold but Love to Buy
Passive Marketing: How Customers Hate to Be Sold but Love to Buy
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10 Easy Steps to Create a Compelling User Experience for Your Brand
10 Easy Steps to Create a Compelling User Experience for Your Brand
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Bad Reviews: How to Deal with Negative Customer Feedback
Bad Reviews: How to Deal with Negative Customer Feedback
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5 Simple Ways to Reduce Shopping Cart Abandonment
5 Simple Ways to Reduce Shopping Cart Abandonment
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3 Inbound Marketing Strategies to Employ in 2017
3 Inbound Marketing Strategies to Employ in 2017
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7 Ecommerce Trends
7 Ecommerce Trends
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Mobile Marketing Personalization - 4 Strategies That Work
Mobile Marketing Personalization - 4 Strategies That Work
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Email Marketing Strategies That Improve SEO
Email Marketing Strategies That Improve SEO
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4 Reasons Why You Should Update Your Website Pages
4 Reasons Why You Should Update Your Website Pages
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3 Key Principles to Maximize Conversion Rates
3 Key Principles to Maximize Conversion Rates
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5 Web Design Fails That Kill Mobile Traffic
5 Web Design Fails That Kill Mobile Traffic
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5 Areas of Customer Concern Your Website Needs to Address
5 Areas of Customer Concern Your Website Needs to Address
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7 Common Usability Mistakes in Web Design
7 Common Usability Mistakes in Web Design
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UX Design, Human Memory, and a 1950s Japanese Crime Movie
UX Design, Human Memory, and a 1950s Japanese Crime Movie
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The Small Business Guide to Building Your Reputation Online
The Small Business Guide to Building Your Reputation Online
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3 Reasons You Should Be Using Landing Pages on Your Website
3 Reasons You Should Be Using Landing Pages on Your Website
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Holiday Ecommerce Trends for Retailers
Holiday Ecommerce Trends for Retailers
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Design Evolution vs. Redesign: What’s Best for Your Website?
Design Evolution vs. Redesign: What’s Best for Your Website?
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The Sales Funnel and How it Applies to Your Website
The Sales Funnel and How it Applies to Your Website
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Validate Design Decisions With UX Research
Validate Design Decisions With UX Research

A guide to understanding UX research

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10 Ways to Personalize Your Ecommerce Experience
10 Ways to Personalize Your Ecommerce Experience

Create the best (and highest converting) experience, targeted specifically for your customers. 

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More than You Wanted to know about Mobile-Friendly Design
More than You Wanted to know about Mobile-Friendly Design

Mobile is quickly growing in importance — what you need to know

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Build Your Brand
Design + Trends
DESIGN AND BRAND
Gritty Women and Modern Beauty: How to Find Better Stock Photography
Gritty Women and Modern Beauty: How to Find Better Stock Photography
Commander’s Intent and Design
Commander’s Intent and Design
Love at First Sight: First Impressions and Why Good Design Matters
Love at First Sight: First Impressions and Why Good Design Matters
When Is It Time For Your Brand To Invest In Design?
When Is It Time For Your Brand To Invest In Design?
Life, Joy and Renewal: Greenery, Color of the Year 2017
Life, Joy and Renewal: Greenery, Color of the Year 2017
Surreal Magic: 5 Visual Trends for 2016
Surreal Magic: 5 Visual Trends for 2016

Explore the new futuristic and fantastical visuals.

7 Best Trends for Beauty Brands in 2016
7 Best Trends for Beauty Brands in 2016

A little trend spotting to identify some broader changes in the vertical overall. 

Color of the Year 2016: Tranquility and Mindfulness
Color of the Year 2016: Tranquility and Mindfulness

Explore the new color palette for spring 2016.

Sunny Optimism and Tranquility: The Colors of Spring 2016
Sunny Optimism and Tranquility: The Colors of Spring 2016

Dive into Pantone's official top 10 list of spring colors. 

Designing the Holidays
Designing the Holidays
Earth and Whimsy: Color Palette for Fall 2015
Earth and Whimsy: Color Palette for Fall 2015

One good thing about the end of summer is discovering the new, fall color palette. Get inspired by the top 10 Hex Colors for the Fall Color Palette 2015.

4 Tips on How to Work with a Designer
4 Tips on How to Work with a Designer
10 Inspiring Examples of Illustration in Beauty Ads
10 Inspiring Examples of Illustration in Beauty Ads

I was looking for inspiration and fell in love with these whimsical, gorgeous and sometimes bizarre examples of illustration in beauty brand campaigns...