Designing the Holidays

Every year around the end of November we get calls from anxious ecommerce retailers who just saw a glorious spread of holiday games, gift sets and animated snowfall on their competitor’s website.

They want digital snow flurries too!

We excitedly start planning a beautiful, high-converting holiday microsite of gift finders, special sales and email’s going to be glorious! Then we look at the calendar. 

Suddenly the animated snowfall gets buried in logistical details like printer schedules, warehouse turnaround times and development timelines. While there’s always some holiday promotion you can squeeze in, the closer you get to the holidays, the more limited your scope will get — which is why planning ahead is so important. 

To give you some ideas, here are holiday-related projects which you can get started on today:  

1. Gift Sets

The holiday classic: specialty gift sets offer value and beautiful presentation.


2. Giftwrap

A more versatile and less expensive cousin to the gift set — gift wrap.


3. Holiday Microsites

Increase customer engagement with microsites built for the holidays with gift finders, games, and promotions.


4. GWPs

Creating gifts with purchase can incentivize customers and build brand loyalty.

5. Email Blasts

And if all else fails, there’s always time for an email blast or two!