I had the opportunity to interview a number of thought leaders from Adobe, eBay, SAP and more on ecommerce trends they’re predicting for holiday 2016. Read the full article on Huffington Post
Ecommerce sales are on the rise this year. Most online retailers expect the 2016 holiday season to be their busiest yet. According to PricewaterhouseCoopers’ predictions, there’s an expected 10% increase in holiday sales over 2015, along with an incredible 25% growth in digital sales.
What does this mean for retailers? In this quickly changing marketplace, it may seem daunting to prepare for the holiday season. Companies depending on low prices, promotions and sales to attract their customers may be losing ground to brands that offer differentiated experiences and products. As Michael Klein, a retail strategy director at Adobe, points out, “consumer expectations are at an all-time high, and retailers are preparing to set themselves apart, over and above price and discount.”
Let’s look at some of the top marketers and thought leaders in ecommerce who have weighed in on how brands will differentiate themselves this holiday season.
Read the full article on Huffington Post