In an age of fast internet and endless options, your target audience has an ever-decreasing attention span. Getting - and keeping - people's interest is one of the most crucial elements of succeeding with your online business, and landing pages are one of the best ways to accomplish this. A well-executed landing page can get you more conversions, generate leads, and decrease your bounce rate, so it's no wonder so many successful sites use them. Here are three of the biggest reasons you should be using landing pages, too.
A good landing page grabs viewers' attention.
You've only got a few seconds to capture somebody's attention on the internet. A landing page can maximize the impact of those seconds. By using a landing page, you put your product or service in front of the viewer in a super-simple format that makes it easy to take action. Add an appealing visual design, and your landing page becomes one of your most valuable tools in getting people interested in your service before they can click away from your site.
Landing pages warm people up to your product or service.
No matter how great your product and website are, if a new visitor can't figure out what you're offering within a few seconds, they're likely to click away instead of navigating through your site to learn more. A landing page can prevent this from happening. Landing pages put the condensed version of what you do right in front of the viewer, cutting down on your bounce rate. This quick introduction to your product orients the viewer, priming them to explore your site or make a purchase.
You can get more leads by using landing pages.
Want to make your email marketing campaigns more profitable? Use a landing page to collect visitors' email addresses. Plenty of people will be happy to give you their email address in exchange for a newsletter, assessment, fun quiz, or an entry into a drawing, and you'll be able to market directly to them afterwards, increasing your chances of making sales.
If you aren't using landing pages on your website, you're missing out on a major opportunity to generate leads and get more conversions. Luckily, there are plenty of easy-to-access resources available for learning about designing and using landing pages. Creating a landing page or improving your existing landing pages is one of the simplest ways to start getting better results from your website today.