Email Marketing Strategies That Improve SEO

If your business is stagnant, you might want to consider email marketing. Countless consumers make purchasing decisions based on content that arrives in their inboxes, and a successful email marketing campaign can also improve your website's SEO.


Attract Targeted Website Visitors From Email Campaigns

Google's ranking algorithms place a lot of importance on how long visitors stay on your website. Short visits to your website will indicate to search engines that the content you're offering is not relevant or helpful, which will cause your rankings to plummet. The best way to ensure this doesn't happen is to attract highly targeted traffic to your website.

Email marketing is a great way to accomplish this, as people who have already agreed to receive emails from you will truly be interested in the content you have to offer them when you direct them to your website. This results in longer visits to your pages, and in turn, better search rankings over time.


Stay Consistent

Sending your customers regularly scheduled emails with engaging content is a great start, but driving potential buyers to your site from your email is the ultimate goal. Within each email that you send out, include links to other blog posts or landing pages that promote your products. By reaching potential and current customers with these kinds of messages on a regular basis, you are able to keep your brand fresh in their minds at all times, as well as encourage them to make regular purchases. Like any other facet of business, consistency is key, and marketing through email is no exception to this rule.


Reuse Email Content On Your Website

If you want to succeed at email marketing, you'll have to spend a significant amount of time focusing on writing content for your email campaigns. In order to maximize your efforts in this area, be sure reuse this email content on your website. This is a great way to generate more SEO-based website traffic while decreasing the amount of time spent writing.


Encourage Social Media Sharing

When you send an email to your subscribers, encourage them to like and share your content on social media. Include social media buttons in each of your emails and on every post you publish on your website. The more your content is shared with the friends and followers of your readers, the more favorably search engines will view your content as they determine where to place it in their listings.


Creating and implementing a successful email marketing campaign is not always an easy task, but when done right, it can dramatically improve your business. By keeping these proven tips in mind, you will give your business the best chance possible of succeeding not only at email promotions, but at search engine optimization as well.