There is no doubt that drawing people to your products or services through the various components of inbound marketing will remain paramount to your success in 2017. As with any marketing concepts however, inbound is evolving and to maximize your advertising ROI, you need to keep abreast of the changes. The following are three of the most important inbound marketing strategies you need to employ in 2017.
Personalization and Enhanced Customer-Centricity
Since the main concept behind any successful inbound marketing strategy is to encourage visitors through the four stages of the buyer's journey, you will have to place more emphasis on personalization and customer-centricity to achieve competitive advantage. Volleying for top spots with search engines and standing out above your competition to reach your target audience will require a deeper understanding of your ideal personas through detailed analytics and studies so you can anticipate their needs or wants to design the best user experience possible.
Add Video to your Content Distribution
Companies who fail to invest in video content in 2017 are going to struggle to keep up with their competitors who invest in strong visuals. Written content keeps its position as "king" however, the success of sites like Vimeo, YouTube and Facebook are proving that short, informative and engaging videos are proving to be a favorite with audiences. The idea is not to abandon all other forms of content, but incorporate more video content into your distribution.
Leverage Available Technologies
Marketing automation, machine learning and chatbots are technologies that will become common during this year. All of these technologies capitalize on the massive amounts of data that can be collected and process it with incredible speed so you can use the analytics to customize your inbound marketing strategies. With digital tools to streamline your marketing tasks, machine learning to customize your offers and chatbots to guide your customers, your efforts will be more successful than ever before.
Marketing tactics are ever evolving and it is important that you are aware of the advances so you can place your business ahead of its competitors. While not all changes may be feasible now, incorporating the ones you can and doing them well are how to grow your business to include them later.