Spread the (Customer) Love: Gifts With Purchases

I love designing gifts with purchase (GWP) and they're one of the best ways to show customer appreciation. These increase brand loyalty and encourage sales. There's even quite a few fan sites that compare gwp deals. I'm embarrassed to admit how many Estee Lauder perfumes I've given as gifts for Christmas so I can get their amazing holiday special offers (sorry, Mom!). 

However they don't need to be a wild bonanza to get a great result. Here are three examples of commonly used GWP ideas to get you started.


This is probably the most common method and a great way to introduce new products with sample giveaways or deal with excess inventory. Whether it’s a small gift set or a BOGO deal, using your own products as gifts can be a simple way to build customer happiness. 


2. Designing a Digital Download

For brands that have great existing content, repurposing it to create digital downloads such as ebooks, guides, or cheat sheets is a popular and cost effective way to create a gift with purchase.

3. Designing a Physical GWP

Creating a physical product specifically for giveaway such as a bag, shirt or accessory can be great way to create value and keep your brand front and center in customers minds.