What is digital marketing strategy?
A digital marketing strategy helps to answer “where do we go from here?” It’s important to begin with an assessment of the market, its opportunities, your company and the competition. We will assess your online presence, including social media profiles, website, and content marketing efforts. A competitive analysis and market research for up to 3 competitors is included, with a strong emphasis on attracting new customers through Search Engine Optimization (SEO).
Why is a digital marketing assessment important?
This assessment will ultimately become the digital marketing strategy that will help your team determine which channels, audiences, and messaging to focus on. It will also help determine the goals and metrics for measuring your efforts. It can be used on its own or as a stand-alone project to our other digital marketing services.
What does a digital marketing strategy look like?
The deliverable is a multi-page strategy proposal PDF that answers these questions:
- Where are you now?
- Where do you want to be?
- How do you get there?
- How EXACTLY do you get there? What are the tactics needed?
- Who does what and when?
- How do you monitor performance?
Who is this best for?
Anyone who wants to take their marketing to the next level, can be used to inform a new digital marketing program or help improve a current one.
Starting at: $750