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Design Retainers

What is a Design Retainer?

Between digital, social media and new retail channels, the quantity of visual materials brands are expected to produce has soared. And customers more critical than ever, expecting a seamless omnichannel experience with their favorite brands. 

This is a challenge for brands who might not have the budget for a big agency, don't have the need for extra full-time in-house designers, but still need regular design help and don't want the headache of managing a patchwork freelance design team. 

We love partnering with brands on an on-going basis to see them grow and evolve. We've done on-going design work for brands such as Estee Lauder, Ouidad, Laura Geller, AHAVA and others.

The advantages to you include first priority for your projects so you get faster turnaround times, consistently high-quality design, and scalability. We find building a long-term relationship and deep brand knowledge has immeasurable advantages. 

Retainers also include calls on a weekly or as-needed basis as well as access to our project management system.

 

How Does a Retainer Work?

1. Discovery Conversation

Discussion about your goals of the project, what your brand's needs are and how we could best address them.

2. Sample Project

To see if it's a good fit, we like to first take on a small, sample project — for example and email blast, banner ads, or label resizing. This helps us learn each other's work styles and streamline our process. Since we see this as a partnership, this is fully-refundable if it does not meet your needs.

3. Planning and Projects

Once we have wrapped up the sample project, we can get started mapping out your needs or you'll start sending us projects that we've discussed. We can also arrange regular weekly, monthly or as needed calls to make sure we're always on the same page.

 

What type of work is a good fit:

Packaging Re-sizes
Brochures
Graphic Design

Email Blasts
Banner Ads
Website Landing Pages
On-going Website Improvements

Basically all the recurring design projects that come up in the day-to-day running of your business.

 

What types won't work:

Large, complex projects. 

We would love to help you with branding, website redesigns, or packaging designs — BUT we’d recommend tackling them as individual projects rather than on-going retainers since then tend to be more involved but also shorter in duration. 

 

How do retainer fees work?

Retainers are based on a prepaid subscription model. If you have consistent needs (for example 4 email blasts every month) we can do a fixed price per month. If you have more variable needs, we can work on an hourly basis and notify you when we're getting close to your budget. Hours rollover

 Starting at $1,000 per month, depending on your needs and volume of work.

Interested? Contact us, we'd be happy to chat.

 

Digital Marketing Strategy

What is digital marketing strategy?

A digital marketing strategy helps to answer “where do we go from here?” It’s important to begin with an assessment of the market, its opportunities, your company and the competition. We will assess your online presence, including social media profiles, website, and content marketing efforts. A competitive analysis and market research for up to 3 competitors is included, with a strong emphasis on attracting new customers through Search Engine Optimization (SEO).

 

Why is a digital marketing assessment important?

This assessment will ultimately become the digital marketing strategy that will help your team determine which channels, audiences, and messaging to focus on. It will also help determine the goals and metrics for measuring your efforts. It can be used on its own or as a stand-alone project to our other digital marketing services. 

 

What does a digital marketing strategy look like?

The deliverable is a multi-page strategy proposal PDF that answers these questions:

  • Where are you now?
  • Where do you want to be?
  • How do you get there?
  • How EXACTLY do you get there? What are the tactics needed?
  • Who does what and when?
  • How do you monitor performance?

 

Who is this best for?

Anyone who wants to take their marketing to the next level, can be used to inform a new digital marketing program or help improve a current one. 

Starting at:  $750


Organic SEO Package

TECHNICAL AUDIT

Proper SEO requires an in depth audit of website code, architecture, outbound links, inbound links, broken links, semantic markup, structured data and more. Before you can optimize your site, we need to assess the status. Some tasks include:

  • Website crawl
  • Broken link assessment + correction
  • Inbound link assessment
  • Image tag assessment + correction
  • XML Sitemap creation + submission
  • Setup Robots.txt + optimization
  • URL restructuring

 

KEYWORD ANALYSIS

First, we’ll do a thorough analysis of the keywords related to your industry. We compile a list of “head” keywords, long tail keywords, top of the funnel keywords and purchase intent keyword, then use these keywords to find keyword variations that your potential customers use.

This analysis will then be used to evaluate the current state of your pages as well as a baseline for future content creation. The deliverable is a ready to use Excel file that can be used by your web development team, content creators, or us to build your editorial calendar or optimize your site.

 

KEYWORD OPTIMIZATION

After we have your keywords, we start optimizing your content around them. These optimizations ensure Google is finding your content for the right keywords.

Some optimizations include:

  • Title tags
  • Heading tags (<h1> - <h6>)
  • Image title
  • Image alt tags
  • Body content
  • Meta descriptions

 

Best for:

Anyone who isn’t sure if their site is optimized, or maybe who launched an optimized site but now isn’t sure how to optimize new content. Also, for new clients who want to launch an optimized site.

Starting at: $2,250

Social Media

We'll help develop a social strategy with you based on your goals. We're happy to work with you to build your social presence from scratch, maintain existing channels, or if you have in-house marketing teams who would like assistance.

Social Media Marketing
 

  • Social media marketing strategy: Do you have a social media or interactive marketing budget but aren’t sure where to start? We can assess your needs, outline opportunities, and prescribe specific actions for long-term social media success.
     

  • Social media audit: We analyze your brand's presence across the various social networks and offers a strategy for ways to improve it. Each brand is different so we make our suggestions with your niche in mind. 
     
  • Competitive analysis: What is your competition up to? Are they using successful strategies to engage their followers? We’ll identify their tactics and make a plan that picks their successful elements but also differentiates your brand.
     
  • Social profile creation: We will identify the social networks where you should be participating and where people are talking about you. We’ll also help you create and manage your own social media profiles to attract visitors and leverage the two-way conversation.
     
  • Engagement: Users want to engage with brands and we will help initiate conversations with key influencers and followers.

Voice, Tone and Style Guide

It’s important to see voice, tone and style as three separate elements, which work together in harmony:

  • Voice is a description of the unique, distinctive voice of your brand. This should cover: its personality, its rhythm and pace, and its vocabulary.
  • Tone is how to use your voice in different situations. Your brand voice is singular, but you can use it with many different tones. Separating voice and tone means you can be empathetic to your users. Empathy is what makes the difference between meeting users’ needs vs. engaging them.
  • Style is a house ‘style’ for what your writing looks like, for example where to use capitals, how to spell certain words, reminders on grammar, vocabulary.

The guide will be delivered in a PDF format and will include writing goals and principles, personas, voice, tone and style guidelines, and how and when to use the guide. Up to two hours is included for a discovery call in the beginning and a presentation upon delivery.

 

Best for:

Anyone who needs consistent messaging to clearly communicate their brand message. Ideal for those without a website and are just establishing their brand, to those companies in need of a refresh or clean-up.

Starting at: $1,200


Additional Marketing Services

When you have a specific need or just have a few missing pieces in your marketing strategy, our à la carte marketing services allow you to pick just the parts you need. Combine with our design services for a robust solution to your needs.

Digital

  • Website Audit to identify opportunities to improve the user experience (e.g. website load time, mobile friendliness, product pages). If you're not sure where to start, this can be a good place. (Starts at $750)
  • Quality Assurance:  Testing to find typos, bugs, and usability issues through the eyes of your customer pre-website launch (Custom Pricing)
     

Content Marketing

  • Editorial Calendars with Built-in Keyword Optimization (Starts at $500)
  • Link Building Services to get eyeballs on your great content! (Starts at $300/month)
  • Copywriting for social media, blog posts, whitepapers, brochures, and emails (Starts at $75)


Email Marketing

  • Email Marketing: calendar, writing, designing, building, testing, sending, reporting (Starts at $250)


Consulting and Reporting

  • One-time or Ongoing Consulting: Social Media, Content Marketing, Design, SEO (Custom Pricing)
  • Monthly Analytics and Reporting based on your marketing goals (Starts at $500/month)