Who We Are

Hi there! We are a creative agency for beauty and lifestyle brands.

 

A BRIEF HISTORY

 

Float Design grew out of my solo design work. I found my happy niche in beauty and prestige brands and have been lucky enough to work with everyone from Fortune 500 companies to start-ups.  

After a few years, I realized I was perpetually swamped and needed help. I spent a lot of time looking for a designer who loved beauty as much as I do and hired her, then another, then came a project manager and it's just continued to grow from there. In 2017, we've added to the team with social media and content marketing.

The basic core of who we are remains the same though. We love getting to know the stories behinds the brands, shaping the evolution of the industry and helping people express their vision through design. (It's also just a lot of fun design-wise!)

It's been an organic evolution — I still believe in the power of building relationships and doing work that we genuinely care about. One day a client remarked in a relieved voice, “it's just so easy to work together” — so many clients first contact us stressed and frustrated (we've heard a lot of horror stories). However, I believe creative should be one of the most enjoyable aspects of building a business. I choose the name Float Design to reflect that sense of joy and possibility. 

We also feel strongly that business should be about giving back. Since women's causes are near and dear to our heart, we are proud to support Girls Not Brides, a global partnership committed to ending child marriage so girls can more freely strive for their full potential. 

If you could use our help, feel free to reach out! We love meeting new people. 

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Our Values

QUALITY

We believe in providing high-quality creative and personal service to clients who see design as an integral part of their growth.

PASSION

Every day we feel lucky that we get to spend our time designing. Nothing fires us up more than an equally passionate brand.

CREATIVITY

We relish creativity as a force that exists throughout a business. We see it as imagining a better solution and then trying to build it.
 

COMMUNICATION

We thrive in low-drama, high-communication environments and we believe deeply in collaboration.

RELATIONSHIPS

We enjoy long-term relationships and know that building a strong business is a marathon, not a sprint.

BALANCE

In a field famous for burnout, we believe balance not only makes us happier people but better designers.

Meet The Team

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Larissa Pickens
Owner and Creative Director
 

With over fifteen years of design experience in working with clients such as Conde Nast, Estee Lauder and Calvin Klein, Larissa set out with the dream to build a design agency team of top talent focused on beauty and lifestyle brands. 

Larissa earned her MFA in Design and Technology from Parsons School of Design and she can be spotted around the web at Huffington Post, Fast Company, Web Agency Podcast, Girls in Tech and more.


Sarah
Account Manager

After graduating from North Carolina State University, Sarah has worked in a range of companies including advertising agency and tech start-up, giving her a deep understanding of client communication as well as digital and print creative.

Ashley
Graphic Designer

Ashley studied design at SUNY New Paltz and earned her stripes working with clients such as Daily Candy and Calvin Klein. She loves beautiful typography, clean lines and organic farming. 


Kaela
Design & Illustration

Kaela graduated from Cornish College of the Arts and has over eight years design experience working with clients ranging from Julep to Amazon. She's an amazing illustrator to boot.

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Jonelle
UX & Visual Design

Jonelle is a graduate of SVA and has worked with Sephora and AOL, amongst others. She's got an eye for creating elegant, functional interfaces.


Adama
Social Media & Ecommerce Marketing

Adama is a graduate of SUNY New Paltz and brings to the table an extensive knowledge of ecommerce marketing. She specializes in the beauty, fashion and lifestyle categories and has worked with brands such as Ouidad and L'Oreal.

Jenn
Digital Marketing Strategist

Jenn is a graduate of Michigan State with over 10 years of marketing experience. She believes every brand has a story to tell and loves to develop successful strategies to help businesses share their own through awesome content. She geeks out over marketing, spreadsheets and cheese.


 

Carolina
Project Manager

Carolina is a graduate of Hunter College and our cool-headed project manager, who battles the creative chaos daily to keep us on-schedule and organized.

 
 
 

Member of

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Want to Join Us?

We’re always looking to build a great team — tell us what you love to do!